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Vitamin C (above 10% concentration) when applied on skin is proven to act on hyperpigmentation, dark spots, oxidative damage like wrinkles, and boost the natural glow of your skin. Thoughtfully formulated for efficacy, safety and all-round results, this serum contains Ethyl Ascorbic Acid (EAA, 15% active) a water-soluble form of Vitamin C that penetrates skin quickly, and stays stable for longer without oxidizing. When we say 15%, we mean 15% - because weve added 17.5% of EAA, which contains 86% active Vitamin C by weight. In our consumer study we found - 83% users saw enhanced skin glow & 32% reduction in dark spots. This supercharged Vitamin C face serum is all skin type friendly and can be used at day or night. *Self assessment study conducted on 41 subjects with varying skin types
About Brand
Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges. Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.
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Customer Images (140)
8/6/2026
I use this serum for a two or three weeks it definitely for a hi pigmentation peoples who face so much years they have to must bite once it is not recovering fully in one or two weeks but it is slowly recovering you can buy it once so you have the clarity of the product and I got more products in plum that would never disappoint me
8/1/2025
Everything is good but it's too much small
Nice product
9/7/2024
awsm serum I like it
Plum15% Vitamin C Face Serum | Boosts Glow | Reduces Dark Spots & Hyperpigmentation | with Pure Ethyl Ascorbic Acid | Lightweight & Quick-absorbing | Fragrance-Free | 10 ml
★ 4.2
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