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1. Why Vitamin C? Vitamin C (above 10% concentration) when applied on skin is proven to act on hyperpigmentation, dark spots, oxidative damage like wrinkles, and provide a boost to the natural glow of your skin. 2. Why Plum Mandarin + 15% Vitamin C Serum?- Thoughtfully formulated for targeted efficacy, safety and all-round results- Contains Ethyl Ascorbic Acid (EAA, 15% active) a water-soluble form of Vitamin C that penetrates skin quickly, and stays stable for longer without oxidizing- When we say 15%, we mean 15% - because weve added 17.5% of EAA, which contains 86% active Vitamin C by weight- Real people, real results. My plum previews” consumer panel reported: 83% users saw enhanced skin glow in just 2 weeks 32% reduction in dark spots in just 2 weeks Self assessment study conducted on 41 subjects with varying skin types3. Reasons to love! 15% Ethyl Ascorbic Acid: a stable & quick absorbing Vitamin C Japanese Mandarin: Boosts performance of Vitamin C & collagen production in skin Kakadu Plum: The richest plant source of Vitamin C, also rich in folic acid and carotenoids antioxidant stuff that helps fight sun damage Plus lots more good science from the goodness labs: Ethoxydiglycol & Propanediol for boosting penetration of Vitamin C into skin, Betaine for hydration and Rose Extracts for soothing skin No artificial colours, fragrances or essential oils added! 100% vegan, paraben-free, phthalate-free as always.
About Brand
Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges. Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.
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15/9/2022
awesome product
really gud serum. it non greasy and easily absorbed in skin.. after two week I see visible result in my skin just realy gud vitamin c serum if you are looking for a good vit. c serum then u can go for it at once as per my recommendation you won't feel regret.... love😘 this plum serum


26/4/2022
Awsome product
I love this product . It gives you a natural glow . I using this product form 3 4 weeks and it's added a glow on my skin and make my skin smooth and supple . My skin is dull and uneven but after using this serum it add glow on my skin and make eventone skin . I use this serum at night only . It feels little bit sticky .


20/7/2024
best serum
best serum suit my oily pimple skin if you have oily skin go for it guys


Plum15% Vitamin C Face Serum with Mandarin (20 ml) for Glowing Skin with Pure Ethyl Ascorbic Acid
★ 4.2
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