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Description
- Plum thinkDERMA 2% Alpha Arbutin & Hyaluronic Acid Face Serum is a lightweight serum that helps fade tan & control melanin production in skin.
- Alpha Arbutin is a gentle active that is considered safe for all skin types, including sensitive skin.
- It effectively fades sun spots, diminishes the appearance of melasma i.e.
- darker patches on the skin and post-inflammatory hyperpigmentation.
- With the hydrating hyaluronic acid, it leaves the skin plump, resulting in a smoother, supple appearance.
- The addition of zesty yuzu lemon and licorice further brightens skin and evens out skin tone.
About Brand
Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges. Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.
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What customers say
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Customer Images (7)





2/8/2026
Just take a patch test only. It's fine.
Final review will give after one month use. But after patch test. It feels good. I like it.

19/10/2025
awesome 😎
yeh Plum ka product bohut hi accha hai,,,main use kor rahi hoon... it's a good 😊

23/9/2025
loved it's consistency ,good for sensitive skin
the product was so good .since am having sensitive skin ,I have lot of doubts regarding how it works ,anyways it doesn't harm my skin .usually I use this in night time only ..I think it will initiate a good absorption..plum product always maintain its we quality
PlumthinkDERMA 2% Alpha Arbutin & Hyaluronic Acid Face Serum | Fades Tan | Brightens Skin | Controls Melanin Production | with Yuzu Lemon & Licorice | Fragrance-Free | 100% Vegan | 30 ml
★ 4.5
Inclusive of all taxes
61 Ratings5322 people saved