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1. Why Vitamin C? Vitamin C (above 10% concentration) when applied on skin is proven to act on hyperpigmentation, dark spots, oxidative damage like wrinkles, and provide a boost to the natural glow of your skin. 2. Why Plum Mandarin + 15% Vitamin C Serum?- Thoughtfully formulated for targeted efficacy, safety and all-round results- Contains Ethyl Ascorbic Acid (EAA, 15% active) a water-soluble form of Vitamin C that penetrates skin quickly, and stays stable for longer without oxidizing- When we say 15%, we mean 15% - because weve added 17.5% of EAA, which contains 86% active Vitamin C by weight- Real people, real results. My plum previews” consumer panel reported: 83% users saw enhanced skin glow in just 2 weeks 32% reduction in dark spots in just 2 weeks Self assessment study conducted on 41 subjects with varying skin types3. Reasons to love! 15% Ethyl Ascorbic Acid: a stable & quick absorbing Vitamin C Japanese Mandarin: Boosts performance of Vitamin C & collagen production in skin Kakadu Plum: The richest plant source of Vitamin C, also rich in folic acid and carotenoids antioxidant stuff that helps fight sun damage Plus lots more good science from the goodness labs: Ethoxydiglycol & Propanediol for boosting penetration of Vitamin C into skin, Betaine for hydration and Rose Extracts for soothing skin No artificial colours, fragrances or essential oils added! 100% vegan, paraben-free, phthalate-free as always.
About Brand
Chemistry, done with heart” is how best to describe Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty & personal care brands. Its unique approach of bringing together high-potency actives with botanical and mineral ingredients has expanded beyond safe, effective skincare to successful haircare and body care ranges. Beyond being a leading digital-first brand, Plum is now available at 25,000+ retail outlets across India and steadily expanding into international markets.
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4/10/2022
I love it so much 😭
So it been like 3 three weeks since I've started using this product. love it for my dry skin. you can f see the results showing on your skin after a few days of application. gives a mf glow.🤌🏼✨ Such an amazing product and i was so impressed with it that i even bought there Niacinamide serum. WORTH THE HYPE, WORTH THE PRICE.

27/3/2022
holy grail!❤️🤌
Actually this is my 1st vitamin C serum that I incorporated in my skincare routine ❤️! i continuously use this for 2 months I can see visible glow in my cheeks I bought this on November I finished this bottle it would lasts for me 5 months minimum. I will definitely repurchase this serum! if you are new to vitamin C then no doubts go for it!


12/5/2026
Best purchase
Perfect serum brighten skin overnight loved it amazing product delivered before time



Plum15% Vitamin C Glow Boost Face Serum, Fights Dark Spots, Pigmentation & Dull Skin, Dermat Tested 30 ml
★ 4.2
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