Makeup

The Most Googled Beauty Products

Olivia Fernandes

It's a new year, and you're definitely looking to turn the new leaf. That's great, but don't you have a little bit of catching up to do? With the pandemic running our lives, experimentation and learning are the survival kit. DIY and viral hacks on tik tok made it to the front page, and that's when catching up with last year's hit products became essential. 

Whether you're a beauty buff, seasoned skin care professional, or are slowly introducing yourself to the beauty world. You will want to know the best items to use and those that were most in-demand for 2021. We've kept a close eye on your searches, and here with Google, we are about to find out the 10 most searched beauty products on Google that made the cut in 2021.

No. 1 - Kajal


 

The Most Googled Beauty Products of 2021 - 1 | Shopping Guide | Purplle

 

Starting from the roots is an age-old yet simple eye makeup that's creating a universal trend in the 21st century. With 673,000 searches, this eye essential never fails to draw attention. Not only does it make your eyes bold and intense, but it also glams up your entire look. 

Stay one step ahead and Shop these best-sellers today:

 

The Most Googled Beauty Products of 2021 - 2 | Shopping Guide | Purplle
BUY  NOW - INR 99

NY Bae The Big Apple Of My Eye Kohl Stick- Black 

 

The Most Googled Beauty Products of 2021 - 3 | Shopping Guide | Purplle
BUY NOW - INR 175

Buy Stay Quirky Kajal, Super Black, Eye Love You Too  

No. 2 - Makeup Kits 

 

The Most Googled Beauty Products of 2021 - 4 | Shopping Guide | Purplle

 

With lockdown, small, intimate weddings became the new wave of getting hitched. With no heavy styling and waking early for makeup, simple, elegant looks came in the frame. This created an easy peasy pathway for Makeup kits with 301,000 searches. A complete package, makeup kits became the brides saving grace, making fabulous look quick and effortless in real-time. 


Stay one step ahead and Shop these best-sellers today:

 

The Most Googled Beauty Products of 2021 - 5 | Shopping Guide | Purplle
BUY NOW - INR 599

Stay Quirky The Bachelorette Party Combo - Wedding Gift Kit 

 

The Most Googled Beauty Products of 2021 - 6 | Shopping Guide | Purplle
BUY NOW - INR 374

Blue Heaven Face Essential Make-up Kit, Vanilla 

No. 3 - Hair Straightener 

 

The Most Googled Beauty Products of 2021 - 7 | Shopping Guide | Purplle


 Pandemic has shaped the mind of consumers bringing in a holistic view of what they should or shouldn't consider when it comes to hair. In the case of styling, hair straighteners ranked 3rd with 201,00 searches in our SEO graph. A flipping moment in our daily routine, hair straighteners have endured a high level of demand from the masses.

Stay one step ahead and Shop these best-sellers today:

The Most Googled Beauty Products of 2021 - 8 | Shopping Guide | Purplle
BUY NOW - INR 1182

Philips Compact Straightener With Pink Plate HP8302/06 

 

The Most Googled Beauty Products of 2021 - 9 | Shopping Guide | Purplle
BUY NOW - INR 1399

Vega X-Glam Hair Straightening Brush

No. 4 - Lipstick

 

The Most Googled Beauty Products of 2021 - 10 | Shopping Guide | Purplle

Whether the pandemic is off or not, our lippies never left their lipstick. Ranking no. 4 in the SEO chart, Lipsticks were surfed and shopped by 201000 customers. Ranging from healing and moisturizing to matte and pastel shades, pandemic lipsticks met the needs of every lip, widening the lipstick market. Other than its functional features, the viral lipstick hacks and tricks drew buzz around, hooking everyone to add to the cart and try right away. 

Stay one step ahead and Shop these best-sellers today:

 

The Most Googled Beauty Products of 2021 - 11 | Shopping Guide | Purplle
BUY NOW - INR 279

NY Bae 5-in-1 Lipstick | Light Weight- Pink Hues 

 

The Most Googled Beauty Products of 2021 - 12 | Shopping Guide | Purplle
BUY NOW - INR 158

Buy Purplle Ultra HD Matte Mini Liquid Lipstick, Red - My First Date 4 

No. 5 - Hair colour 

 

The Most Googled Beauty Products of 2021 - 13 | Shopping Guide | Purplle


 While lipstick was the most searched product, hair colours also got the most hits. From vibrant to bleached tones, hair colour took an experimentation room in every house. With no signs of salon appointments, everyone mastered the art of hair colouring. After all, making your homestay had to be less boring and more fun.  

Stay one step ahead and Shop these best-sellers today:

The Most Googled Beauty Products of 2021 - 14 | Shopping Guide | Purplle
BUY NOW - INR 76

Buy Alps Goodness Black Natural Hair Colour - Henna Based 

 

The Most Googled Beauty Products of 2021 - 15 | Shopping Guide | Purplle
BUY NOW - INR 158

BBlunt Salon Secret High Shine Creme Hair Colour Honey Light Golden Brown 
 

No. 6 - Foundation 

 

The Most Googled Beauty Products of 2021 - 16 | Shopping Guide | Purplle

Foundation has stormed the beauty sales in this lockdown era. With every person turning into a beauty creator, getting those hot in the minute looks was the key. People also looked out for what and which foundation worked best for their skin. 

Stay one step ahead and Shop these best-sellers today:

The Most Googled Beauty Products of 2021 - 17 | Shopping Guide | Purplle

NY Bae Dewdrops Liquid Foundation- Flat White 1

 

The Most Googled Beauty Products of 2021 - 18 | Shopping Guide | Purplle
BUY NOW - INR 219

Buy Stay Quirky Compact Powder - Ivory When You Worry 1 

No. 7 - Nail polish 

 

The Most Googled Beauty Products of 2021 - 19 | Shopping Guide | Purplle

Nail art became the must catch up deal in 2021. With so many shades, designs and textures going far beyond your imagination, trying out and creating trendy tips became neverending. With nail art being the new IT girl thing, nail polish also buckled up on textures and shades. From drying in a jiffy to no chip formulations, nail polish climbed the SEO ladder too. A search count of 135000 users, letting your creative juices flow on your tips, became the next hot hobby in the pandemic homestay series. 

Stay one step ahead and Shop these best-sellers today:

The Most Googled Beauty Products of 2021 - 20 | Shopping Guide | Purplle
BUY NOW - INR 88

Buy Asfa Halal Nail Polish, Creame Matte , Deep Wine  

 

The Most Googled Beauty Products of 2021 - 21 | Shopping Guide | Purplle
BUY NOW - INR 70

Buy Stay Quirky Nail Polish, Matte, Blue, Double Pleasure - Sporkin' 19 

No. 8 - Concealer 

 

The Most Googled Beauty Products of 2021 - 22 | Shopping Guide | Purplle

Ranked at no. 8, this magic wand hides all scars and imperfections, turning 90,500 surfers into absolutely flawless beauty. Other than its superpower of blurring imperfections, the game-changing concealer hacks on tik tok looped an army of customers, making it the next most wanted category in the beauty range. 

Stay one step ahead and Shop these best-sellers today:

The Most Googled Beauty Products of 2021 - 23 | Shopping Guide | Purplle
BUY NOW - INR 122

Buy NY Bae Foundation Concealer Contour Color Corrector Stick, For Dark Skin -Toffee 6 

 

The Most Googled Beauty Products of 2021 - 24 | Shopping Guide | Purplle
BUY NOW - INR 659

Buy Purplle Concealer Palette, Covert Operation Guardian - Field Agent 4 

No. 9 - Eyeliner 

 

The Most Googled Beauty Products of 2021 - 25 | Shopping Guide | Purplle

Whether it's a 5 minute client meeting or your very first online wedding, winging it has always served the best of best looks. A true wingman, this beauty has been searched and spotted about 90,500. A must-have in every girl's purse, a single swipe of eyeliner is enough to get those gram-worthy looks. Letting endless designs and patterns form, eyeliners became the brush that created masterpieces making those wings a complete obsession. 

Stay one step ahead and Shop these best-sellers today:

The Most Googled Beauty Products of 2021 - 26 | Shopping Guide | Purplle
BUY NOW - INR 374

Buy Stay Quirky Liquid Pen Liner, Eyenigma - Black 

 

The Most Googled Beauty Products of 2021 - 27 | Shopping Guide | Purplle
BUY NOW - INR 162

NY Bae Metallic Eyeliner - Silver Soiree 01


 

No. 10 - Face washes


 

The Most Googled Beauty Products of 2021 - 28 | Shopping Guide | Purplle

Finding effective answers to clean and clear skin, 90,500 users searched for face washes that dealt with every skin texture and concern. Cleansing became a must to be done, be it after makeup or once you've returned from outdoors. With fruity and skin targeting formulations, the face wash category set a new trend called taking care of your skin. 

Stay one step ahead and Shop these best-sellers today:

The Most Googled Beauty Products of 2021 - 29 | Shopping Guide | Purplle

Alps Goodness Glow Foaming Face Wash with Papaya & AHA

 

The Most Googled Beauty Products of 2021 - 30 | Shopping Guide | Purplle
BUY NOW - INR 154

Buy Good Vibes Purifying Face Wash - Green Tea 

While coronavirus cases spiked, so did the search for face scrubs, lipsticks, foundations, tints, and so on. DIY skincare fads and viral Tik Tok makeup trends kept us occupied and well, amused amid the grave reality of the outside world. And, even the unskilled, new beauty bee has to rely on YouTube tutorials to glam up for a virtual date.
 

But now that you've got this trending beauty list of 2021 in your hands, stock up these in-demand skincare and makeup essentials and keep that gorgeous YOU in check. 

RELATED SEARCHES:

Top 7 Cruelty Free Makeup Products On Purplle , Guide to Best Foundation in India , Top 6 Affordable Lipsticks To Swipe Right On , Shop For The Best Lip Shades To Nail A New Look , Get Flawless Finish with Best Compact Powder , A Guide on How to Apply Blush Correctly .

 

 

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#Beauty
#Skincare
#Cosmetics
#Makeup
#Face Wash
#eyeliner
#Lipstick
#Nail Art
#Concealer

About Olivia Fernandes

Olivia from Mumbai. A forever sunset, long walks and chai lover. I balance my daily existence around writing and photography. Always spotted as a dusky chotu girl in a bun with a wide smile on her face.